Art Creation — Coloured Pencils

Royal Talens wanted a pencil assortment and its packaging for Art Creation, its range for hobby artists. Colour pencils had to be told apart from graphite pencils at a glance.

I built the assortment’s navigation on a colour code: each pencil category has its own colour, guiding the choice on the shelf.

The graphic intervention stays minimal. Production is simpler as a result, without giving up a refined finish.