Greubel Forsey — Catalogues 2011
Greubel Forsey makes a very limited number of watches each year, for collectors. Its catalogues had to present the models, their technical details and the history of the manufacture with the same care as the timepieces themselves.
I proposed a format inspired by the Moleskine notebook: black cover, rounded corners, coloured elastic band. An object you keep with you, rather than a brochure you file away.
Inside, a restrained layout alternates large photographs of the movements, technical sheets and portraits of the founders, Robert Greubel and Stephen Forsey. Black and white leave all the room to the finishes.
The historic farmhouse and the new, modern manufacture extending it across the site.
A bookmark in the same colour as the elastic band: red for this edition. Each edition has its own colour, so they are easy to tell apart.
Technical sheets of the timepieces.
A chapter of macro shots of mechanical components.
The full catalogue, showing the availability of each timepiece.
Created at G2 (now G2K), Amsterdam: concept, art direction and layout