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Time Art Gallery — Newspaper

Project type
Opening newspaper
Format
Large-format trilingual newspaper: French, English, Chinese
Year
2011
  • Logotype Time Art Gallery imprimé en grand
  • Couverture du journal d’inauguration de la Time Art Gallery
  • Double page d’introduction avec la façade d’un bâtiment historique à Shanghai
  • Double page Greubel Forsey Collection du journal
  • Double page « The Watchmakers’ Art » du journal
  • Double page Co-créations, illustration rouge et blanche
  • Micro-sculptures de Willard Wigan dans le chas d’une aiguille
  • Double page présentant quatre montres Greubel Forsey
Mission

For the opening of the Time Art Gallery GF in Shanghai, Greubel Forsey wanted a publication presenting the collection, the art of watchmaking and its guest artists, readable by Chinese and international audiences alike.

Concept

The opening newspaper, in French, English and Chinese, alternates large photographs of movements, the collection and co-creations. Its large format plays on contrast: it highlights the meticulous micro-sculptures of Willard Wigan, set in the eye of a needle.

In the studio
Texte du journal avec des fourmis rouges en marge

Ants in the margin, a nod to the micro-sculptures and to the childhood of the artist Willard Wigan.

Aiguille et fil rouge sur une page du journal

A needle and its red thread lead to the artist’s contact details: he uses the eye of a needle as the base for his micro-sculptures.

Credits

Created at Animal Farm †, Amsterdam: concept, art direction and layout